Florentina Coban, Sales Representative

Staging: Bringing Design to Real Estate
Staging is fresh trend that is rapidly infiltrating the Canadian re-sale market. This unique system of preparing properties for sale was created in the United States in 1985 by legendary Barb Schwartz. Barb developed the ASP (Accredited Staging Professional) designation specifically for realtors and since then staging has become a phenomenon in real estate. Staging is more than simply depersonalizing a home before putting it on the market. It is about creating a warm, inviting flow through the home that will unquestionably increase its appeal to buyers. This is achieved by using learned design techniques and diverse staging materials.


Florentina became an Accredited Staging Professional in April of 2006. She has always had a strong passion for design and wanted to incorporate that into her business. As an ASP she has invested thousands of dollars in staging materials. Using these in combination with the client's own belongings, Florentina personally refashions seller's homes before placing them on the market. While professional stagers charge hundreds of dollars for consultations alone, Florentina offers this beneficial service to her clients at no extra charge! (Information & statistics curtesy of www.stagedhomes.com)
 

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